WHEATON, Ill. — International Carwash Association (ICA) announced in a press release a strategic partnership with EverWash to bring the LEAD™ program to EverWash’s extensive network of carwash professionals and operators.
The LEAD program, developed by ICA, is designed to cultivate leadership skills, provide comprehensive education and foster professional development within the carwash industry.
By partnering with EverWash, ICA aims to expand the reach of LEAD, offering valuable resources and training to EverWash’s growing community.
“We are thrilled to collaborate with EverWash to bring the LEAD program to a wider audience,” said Claire Moore, chief learning officer of ICA. “This partnership reflects our commitment to advancing the carwash industry by equipping professionals with the tools and knowledge they need to excel.”
EverWash, known for its innovative approach to carwash memberships and customer retention, recognizes the importance of continuous learning and leadership development, stated the press release.
By offering the LEAD program on its platform, EverWash provides its members with exclusive access to cutting-edge educational content and training modules.
“Partnering with ICA’s LEAD program is a natural fit for EverWash,” said Sean Pashley, vice president of partner success of EverWash. “We believe that empowering our wash partners with top-tier educational resources and leadership training will not only enhance their professional growth but also contribute to the overall success and sustainability of the carwash industry.”
The collaboration between ICA and EverWash underscores a shared vision of elevating industry standards and fostering a community of knowledgeable and capable leaders, continued the press release.
Through this partnership, customers of EverWash will have the opportunity to participate in LEAD’s comprehensive curriculum, which covers a wide range of topics including management strategies, customer service excellence and operational efficiency.
