AKRON, Ohio — In a press release, DRB announced the launch of Catalyst, a marketing automation platform designed to streamline and optimize carwash marketing.
Catalyst boasts a native integration with DRB’s Patheon® point-of-sale and business optimization platform, allowing carwash operators to leverage rich customer data for highly targeted and personalized marketing campaigns.
“DRB continues to hear from carwash owners that they need innovative technology solutions that maximize their business performance,” said Ian Williams, president of DRB. “Catalyst provides a compelling marketing platform that enables business owners to connect with their customers in real time. We are excited to continue to build on DRB’s 40 years of disruptive innovation, focused on helping operators maximize the performance of their carwash investments.”
Catalyst consolidates email marketing and text messaging into a unified platform, eliminating the complexity and costs associated with managing multiple systems.
Catalyst empowers carwash operators to:
- Leverage customer behavior data from the point-of-sale to drive automated marketing campaigns.
- Reduce churn, convert members and drive retail visits with targeted and personalized messages.
- Collect and grow a comprehensive database of customer contacts for marketing purposes.
Key features of Catalyst include:
- Native integration with Patheon: Catalyst is synced directly with Patheon, eliminating integration hassles and ensuring the information is accurate in both platforms.
- Highly targeted segments: Users can target and personalize messages to customers based on their visit data, purchase history, membership status, promotional activity and more.
- Logic-based automated flows: Catalyst’s automated flows are logic-based drip campaigns based on customer behaviors and interactions, such as barcode redemptions, purchases or visits to the wash.
- User-friendly message builder: Users don’t need coding or technical expertise to craft branded and engaging email and SMS text campaigns thanks to Catalyst’s message builder.
- Campaign analytics and reporting: Catalyst provides in-depth metrics on marketing campaigns to allow users to easily evaluate the impact and effectiveness of those campaigns.
“The goal is to make it as easy as possible for operators to deliver meaningful messages to highly targeted audiences,” said Alison Amira, senior director of product management. “Catalyst makes this possible with segments, email templates and a message builder that requires no coding.”
Catalyst is now available to Patheon customers.
